NEW YORK — Unionized Starbucks baristas across New York City joined a nationwide strike on November 13, launching what organizers have dubbed the “Red Cup Rebellion” during the company’s high-profile holiday drink season.

Workers affiliated with Starbucks Workers United walked off the job at select unionized locations in Manhattan and Brooklyn, protesting what they describe as stalled contract negotiations and unresolved labor complaints. The strike is open-ended, with organizers warning it could expand if talks do not move forward.

National framework bargaining between Starbucks and union representatives began in April 2024. According to union officials, early sessions produced tentative agreements on workplace standards, but negotiations reportedly broke down when economic proposals — including wage increases, improved benefits, and staffing guarantees — were rejected. Workers also allege that the company has implemented certain policies without bargaining, leading to additional unfair labor practice filings.

In New York, where cost of living remains among the highest in the country, baristas say inconsistent scheduling and limited hours make it difficult to meet rent and qualify for healthcare benefits. Several striking workers told supporters on picket lines that understaffing has increased pressure during peak hours, particularly during the busy holiday season.

Starbucks Workers United represents approximately 11,000 baristas at more than 550 organized stores nationwide, including dozens in New York State. Union leaders say the core demands remain consistent: increased hours to stabilize staffing, higher take-home pay, and resolution of outstanding labor complaints.

The timing of the strike — during Red Cup Season, one of Starbucks’ most profitable periods — adds financial and symbolic weight to the action. Holiday beverage launches typically draw heavy foot traffic in New York’s dense retail corridors.

Starbucks has stated in previous communications that it is prepared to continue negotiations. However, union representatives maintain that progress requires substantive economic proposals, not just meetings.

As the holiday season intensifies, New York customers may encounter picket lines or temporary closures at unionized stores. The outcome of the dispute could have broader implications for labor organizing efforts in the city’s service industry, where unionization campaigns have expanded in recent years.