Love Island USA

Love Island’s Slur Purges Aren’t Fighting Racism. They’re Feeding a Performance of Outrage.

At this point, getting removed from Love Island USA for something you said years before entering the villa has practically become another part of the show. There is Casa Amor. There is Movie Night. There is the public vote. And now, apparently, there is the moment when people comb through every podcast, Instagram Story and teenage video a contestant has ever posted, find an offensive word, circulate it without much context and demand that the person disappear.

Four women have now been removed from Love Island USA under remarkably similar circumstances: Yulissa Escobar and Cierra Ortega during Season 7, followed by Vasana Montgomery and Alannah Keyser during Season 8. None was accused of directing racial abuse at another Islander. None was removed because viewers had watched her discriminate against someone on or outside the show. Their offenses were found in recordings and social media posts—some dating back to their teenage years—in contexts that were objectively different from using a racial slur to demean or attack someone.

Let me say the obvious before someone deliberately misunderstands the argument: non-Black people should not use the N-word. Anti-Asian slurs—or any culturally insensitive or offensive language—should not be tolerated. We should discourage that language, explain its history and call people out when its use reveals actual prejudice or malicious intent. But surely there must be some intellectual space between “You should not have said that” and “You must immediately lose this opportunity and be erased from the show,” regardless of whether you have since grown up, educated yourself and come to understand why it was wrong.

Apparently, there is not. Alannah Keyser’s case may be the clearest example of how ridiculous this system has become. A six-year-old video resurfaced showing her singing along to Roddy Ricch’s “The Box” and failing to censor the N-word. She was reportedly around 15 at the time. Peacock removed her from Casa Amor, and the show announced her disappearance with almost no explanation. Keyser later apologized and said that the word was no longer part of her vocabulary.

What, precisely, are we accomplishing by expelling a 21-year-old from a dating show because she sang an offensive lyric at 15? Are we establishing that she is racist? If so, where is the evidence of racial animus? Are we protecting the Black contestants from her? If so, did anyone bother to determine how she had actually treated them? Or are we simply punishing her because a clip exists and because allowing her to remain would have subjected Peacock to several days of angry posts? There is accountability, and then there is sacrifice. This looked much more like the latter.

Vasana Montgomery was similarly removed from the Season 8 cast before the premiere after two videos from her teenage years surfaced. In one, she was rapping along to a song containing the N-word. In another, she reportedly used the word while playing a shooting game at an arcade. She later apologized, said there was no excuse and explained that she had grown considerably since the videos were made. According to the Los Angeles Times, both clips dated to her teen years.

Criticism for missteps is fair, but  is not the same thing as concluding that someone is irredeemably racist. Teenagers absorb language from music, friends, social media and the cultures surrounding them. Sometimes they repeat words whose histories they do not fully understand. That is not an excuse. It is context, and context is what allows us to decide what an action actually tells us about the person who committed it.

Which brings me to Yulissa Escobar. Old podcast clips showed her using the N-word naturally in conversation while discussing relationships. She did not use it as a derogatory term. She was not insulting, expressing contempt for Black people or using the word to establish anyone’s racial inferiority. She spoke as though the word were simply part of her everyday vocabulary.

That does not necessarily reveal racism. It may reveal the cultural environment in which she learned to speak. I lived in the South Bronx for years, and I can tell you from experience that Black and Hispanic kids often grow up in the same neighborhoods, belong to the same friend groups, listen to the same music and use much of the same language. The N-word is frequently part of that shared vocabulary. Hispanic kids use it with their Black friends, and their Black friends use it with them. Within those relationships, it is often understood as familiar language rather than a racial attack. We can believe that non-Black people should not use the word while still acknowledging that this is how some people actually speak in certain communities.

Looking at Yulissa’s clips, her use of the word appeared to come from that kind of familiarity, not racial hostility. Perhaps she grew up in a similar environment and did not understand at the time that a word accepted within her immediate social circle would be judged very differently by the wider public. That does not mean she should never have been corrected. It means her behavior should have been evaluated for what it was, rather than automatically treated as evidence that she was racist.

And this is where Cardi B makes the inconsistency interesting. Cardi B has used the N-word naturally and publicly throughout her career without being erased from the entertainment industry. Yes, she identifies as Afro-Latina. But where, exactly, are we drawing the line? By ancestry? Skin color? Appearance? Neighborhood? Who someone grew up around? Whether the public perceives that person as Black enough?

If you asked many Black Americans how they identify Cardi B, they would probably describe her first as Hispanic or Latina, not as a Black woman. Most Latinos are racially mixed, and many have some degree of African ancestry. That fact alone cannot provide a clear and consistent rule about who is permitted to use the word. Nor am I arguing that every Hispanic person with African ancestry should be allowed to say it.

I am arguing that language exists within a context. Cardi B grew up in the Bronx, where Black and Hispanic cultures have lived beside each other, influenced each other and developed a great deal of shared language. That cultural reality is routinely used to explain why the N-word is part of her vocabulary. Why, then, is it inconceivable that the same reality might explain Yulissa’s? Why is Cardi allowed the complexity of identity, neighborhood and culture, while Yulissa is reduced to one word in a podcast clip?

Then there is Cierra Ortega. Two resurfaced posts, from 2020 and 2023, showed her using a derogatory term associated with Chinese and other East Asian people. In one, she used it while describing the appearance of her eyes after Botox; in the other, she used a variation of it to describe her own smile. She was removed from the villa late in Season 7, after she had become one of the show’s central contestants.

The term is offensive. Asian people who have had their features mocked with that language are completely justified in explaining why it hurts. But Cierra was not insulting an Asian person. She was not arguing that Asian people were inferior. She was describing her own eyes, however ignorantly, using a word she later said she did not know was a slur.

Does ignorance absolve her? No. But it does help us distinguish ignorance from hatred, and that distinction matters if the purpose is to assess whether someone is racist rather than simply prove that she once used prohibited language.

I hesitate to call what Love Island is doing accountability. What we have instead is social-media pressure followed by corporate risk management. It is a corporation protecting its brand while allowing viewers to experience the thrill of a public punishment.

And, of course, the punishment rarely ends with removal. Cierra said people contacted immigration authorities about her family. Her relatives received threats. Strangers attacked people associated with her. This is the part of online accountability that everyone pretends not to see. The network makes a swift, supposedly principled decision, but the decision also confirms to the mob that the contestant has been officially designated a bad person. Once that happens, almost any cruelty toward her becomes acceptable because it is being committed in the name of opposing racism.

Nothing says racial justice quite like trying to have a Latina woman’s family deported.

The people participating in these campaigns will say that intent does not erase impact, which is true. But impact does not erase intent either. The irony is that this kind of fake outrage may ultimately make it harder to confront real racism. If the same moral alarm is activated for a teenager singing a song and for someone deliberately humiliating a Black or Asian person, the alarm eventually loses its meaning. People begin to assume that every racism controversy is exaggerated. They stop listening. Actual discrimination gets folded into the same endless cycle of screenshots, hashtags, apologies and corporate removals.

Meanwhile, the more difficult questions remain untouched. How were contestants of different races treated inside the villa? Were some women consistently considered less desirable because of their skin tone? Did producers reproduce racial stereotypes through their edits? And what about the treatment of KC and Titi, who have since described the villa as hostile and said the narratives created around them contributed to the racist abuse they received outside the show? Love Islandseems very comfortable presenting itself as an authority on racism when removing contestants. It appears much less interested in examining the racial dynamics it may be helping to create.

Those questions are less emotionally satisfying because they may not produce an instant villain. They require us to tolerate ambiguity, and social media hates ambiguity. But racism is too serious to be reduced to a scavenger hunt for offensive words

Hunter Biden

Hunter Biden Stopped Trying to Be Respectable. It May Be the Best Rebrand in Politics Right Now.

For years, Hunter Biden was not really a person in the public imagination. He was a punchline. Crack. Hookers. Motels. The laptop. Burisma. The pictures nobody ever needed to see. A gun charge. Tax problems. A presidential son who somehow managed to become both a Republican obsession and a Democratic embarrassment. Even people who had no idea what Hunter Biden had actually done could tell you what he represented: trouble. For Joe Biden, he was the son you loved fiercely and probably wished the country would stop talking about. For Republicans, he was evidence of everything rotten about the Biden family. For Democrats, he was often something to be explained away as quickly as possible before returning to the subject of Donald Trump.

And now, somehow, everybody wants to hear Hunter Biden talk. That transformation did not happen because he hired an extraordinary crisis-communications team and successfully rehabilitated his image. It happened because he stopped acting rehabilitated. Hunter Biden has quietly—or maybe not so quietly anymore—pulled off one of the most fascinating personal rebrands in recent political culture, not by convincing America that everything it heard about him was false, not by pretending the crack years were exaggerated, and not by exchanging profanity for presidential diction and showing up with a new haircut, a therapist and a carefully rehearsed redemption story. He did something much harder: he owned the mess.

When Candace Owens reminded him, in effect, that she had spent years calling him a crackhead, Hunter did not recoil from the word. “I was a crackhead.” That is an extraordinary sentence precisely because there is nowhere to go after it. What are you going to do, call him a crackhead? He already did. Owens had spent years publicly mocking him, and then in May, Hunter Biden walked into her world and sat with her for nearly two hours. The conversation which has now accumulated 2.4 millions views on Yotube alone, covered his addiction, his family, the laptop, corruption allegations, politics, Gaza and even some of Owens’ controversial questions surrounding Charlie Kirk’s assassination. At points, the conversation became emotional enough that Hunter cried. Owens herself apologized for some of the way she had spoken about him. That interview mattered precisely because Candace Owens was not a friendly Democratic interviewer offering Hunter Biden a redemption tour. She had been part of the firing squad, and he walked into the room anyway. That, more than any polished image makeover could have done, is where his new brand starts.

When everybody knows your worst story, secrecy loses its power

There is a strange kind of freedom that comes from already having been publicly humiliated. Hunter Biden’s addiction was not revealed through a tasteful memoir excerpt accompanied by a black-and-white portrait. America saw him at his worst. We saw the photographs. We heard the allegations. We watched his private life become political entertainment. His addiction became a meme before many people ever stopped to consider what addiction actually looks like. So when Hunter talks now, he has remarkably little incentive to pretend, and that is magnetic—not because addiction is cool, because it obviously isn’t, but because shame normally makes people perform.

We hide. We edit. We give the acceptable version. We say, “I was going through a difficult period,” when what we really mean is: I was destroying myself and terrifying everyone who loved me. Hunter does not seem particularly interested in giving us the tasteful version anymore. On Armchair Expert with Dax Shepard, he talked about addiction narrowing your entire existence around a single need, about self-destruction, public humiliation and the people who continued loving him when he could not love himself. Before that came his appearance on the Shawn Ryan Show—an astonishing five-plus-hour conversation on a show whose audience is hardly the natural constituency for a Biden. The full interview passed 1.17 million views on YouTube.

Think about that for a minute. A man who was once treated as the thing Joe Biden’s campaign desperately needed everyone to stop asking about can now sit behind a microphone for more than five hours and more than a million people will watch. That is not merely reputation management. Something else has happened: Hunter Biden has humanized himself, and in doing so he has humanized millions of people whose families have lived some version of his story without the Secret Service, congressional hearings or tabloid photographs.

Anyone who has loved an addict knows there is a particular kind of despair involved. You watch someone you know disappear while their body is still standing in front of you. You reason with them, you threaten them, you pray, you get angry, you rescue them, you swear you will never rescue them again, and then the phone rings at 2 a.m. and you rescue them again. You start mourning somebody who is not dead. Hunter’s story gives language to that, and his survival gives something else: hope. Not the cheap inspirational kind, but the uncomfortable kind—the kind that says a human being can become nearly unrecognizable, destroy things, hurt people, humiliate himself on a scale most of us thankfully will never experience, and still not be finished. That is powerful.

The profanity is part of the brand—but not for the reason you think

Yes, Hunter Biden swears. A lot. And somehow it works. But the lesson is not that swearing makes you authentic. Plenty of people swear and remain completely full of shit. The reason Hunter’s profanity works is that it reinforces the broader impression that there is very little distance between what he thinks and what comes out of his mouth.

Modern political communication has become so sterilized that you can practically hear the consultant standing behind the candidate. Every sentence has been focus-grouped, every controversial word replaced, every opinion sanded down until it can technically survive on CNN without offending donors, activists, suburban voters, party leadership, three demographic groups and whichever person is trending angrily on X that afternoon. Then Hunter Biden arrives and says people are getting “fucking screwed,” and you believe, at minimum, that Hunter Biden actually believes what Hunter Biden just said. There is value in that.

After New York’s June Democratic primaries, Hunter posted his own lessons from the results. He argued that authenticity is measurable, that Democratic-establishment endorsements are increasingly liabilities, that “conviction beats caution,” that “the middle is not a strategy,” and that Democrats should stop being terrified of their own base. About Zohran Mamdani, his conclusion was simple: he did not ask permission. He took the field. Whether you agree with Hunter’s political analysis is almost beside the point. He sounds like somebody who has an opinion, and that bar has apparently become revolutionary.

On Gavin Newsom’s podcast, he similarly defended Maine Senate candidate Graham Platner amid controversy over leaked private material. Hunter’s argument was basically: hand over your phone. Give us your iCloud. Let us dig through every drunken selfie, off-color text and private embarrassment you have ever accumulated, and then let us see how many people are still eligible for public office. He then shifted to what he thought actually mattered about Platner: healthcare, changing the political system and his message that working Americans are getting “fucking screwed.” Again, agree or disagree. You know what he thinks.

Talk to everybody

Maybe the most interesting part of Hunter Biden’s new media strategy is that there barely seems to be a media strategy. The rule appears to be: talk to everybody. Candace Owens, Shawn Ryan, Dax Shepard, Gavin Newsom, Andrew Callaghan and, in one of the stranger political-media crossovers of the year, Nick Fuentes. The Channel 5 conversation with Fuentes was not some polite exercise in manufactured bipartisan harmony either. They talked about Trump, censorship and deplatforming, race, Israel, antisemitism, political alienation and the collapse of trust, and there were moments when Hunter pushed him hard. When Fuentes tried to contextualize some of his past rhetoric as trolling or humor, Hunter was blunt: he did not find some of it funny then and did not find it funny now. He even brought up things Fuentes had said about him personally. But the disagreement did not become a reason to end the conversation. That was the point. Hunter could tell him, essentially, I think some of what you say is bullshit, I don’t appreciate the joke, and I am still willing to sit here and hear you out.

Hunter seems increasingly uninterested in the political fear of contamination by association. That is also what made his conversation with Candace Owens so interesting. When the discussion turned to Charlie Kirk’s assassination and the questions Owens has continued raising around it, Hunter did not do what most people with his political background would have done: distance himself from her immediately, or make sure everyone knew he belonged to the “respectable side of the conversation”. He sided with Candace on some of those questions. Whatever you think of her theories—and I happen to think some of the questions she is asking deserve to be asked—that was a courageous position for Hunter Biden to take, precisely because he knew what it would look like coming from him.

That is becoming one of the most compelling things about this version of Hunter. He seems increasingly willing to follow an argument where it takes him instead of first calculating whether the conclusion is acceptable to Democrats, Republicans, the mainstream press or whichever political tribe is supposed to claim him. It is the same instinct that allows him to sit with Candace Owens after years of being mocked by her, talk to Gavin Newsom, enter a conversation with Nick Fuentes, criticize his own party and speak about foreign policy without constantly signaling which camp he belongs to. You can disagree with him, sometimes strongly, but you are not left wondering whether the opinion survived six advisers before reaching the microphone.

Authenticity is not the same thing as telling us everything

There are also obvious zones d’ombre in Hunter Biden’s new radical-candor era. His daughter is one. His treatment of his father’s legacy is another. Hunter has shown considerable courage criticizing Democrats, Democratic consultants and the political establishment. He has gone after the people he believes abandoned his father. He has been willing to criticize American foreign policy and speak aggressively about war. But his candor becomes noticeably more complicated when the subject is Joe Biden himself.

That was visible in his exchange with Owens over Gaza. Hunter attacked Trump’s vision for Gaza and defended his father against the idea that Joe Biden belonged to the same corrupt political class he despises. Even in an interview built around candor, Hunter’s instinct to protect his father remained very much alive.

That does not invalidate his authenticity. In some ways, it makes it more human. Most of us have places where our principles suddenly encounter somebody we love. The interesting question is not whether Hunter Biden has become perfectly transparent. Nobody is. The question is whether an imperfect, selective honesty can still create a more authentic public identity than carefully constructed perfection. I think the answer is obviously yes.

He stopped allowing other people to define him

Personal branding is often discussed as though it means logos, colors, headshots, taglines and making sure your LinkedIn profile says the same thing as your website. That is not a brand, at least not the important part. A personal brand is the collection of associations people immediately attach to your name, and for years Hunter Biden surrendered that completely. Other people told his story. Republicans defined him. Tabloids defined him. The laptop defined him. His addiction defined him. His father defined him. His last name defined him.

Now he is talking enough that the public has to reconcile the caricature with the person, and that is the achievement. He has not erased the crack addict; he integrated him. He has not said, That wasn’t me. He has said, That was me. Now listen to what I have to say. And strangely, people are listening.

His social-media presence exploded again this summer as he began posting hundreds of times, fighting with critics, defending his father, joking about himself and openly revisiting his addiction. The surprise at his resurgence is now its own internet phenomenon. Under clips of Hunter discussing politics, people regularly ask some variation of: Where the hell did this Hunter Biden come from? The political speculation has become inevitable precisely because the person once considered a devastating electoral liability has become culturally interesting.

I do not know that Hunter Biden should run for anything, and that is not really what interests me here. What interests me is how quickly the emotional meaning of his name has changed. A national joke became interesting. A liability developed a voice. A man millions of people thought they already knew finally started introducing himself, and he did it without becoming cleaner, safer or easier to explain. If anything, he became more Hunter.

There is a branding lesson there that goes far beyond politics. We spend an extraordinary amount of energy trying to control what people might discover about us. We polish away the weird parts, soften opinions and copy whatever already seems successful. We create professional versions of ourselves so generic that nobody could possibly hate them, and then we wonder why nobody remembers us.

Hunter Biden’s resurgence suggests the opposite possibility: maybe the parts of your story that make you hardest to package are sometimes the exact things that make you impossible to replace. That does not mean confess everything. It does not mean controversy is a strategy, and it certainly does not mean every flaw should be repackaged as a superpower. It means people connect to humanity before they connect to perfection.

Hunter Biden did not rebuild his personal brand by persuading America that the motel rooms, the drugs, the prostitutes, the humiliations and the disasters never happened. He rebuilt it by standing in front of all of it and continuing the sentence. After years of watching politicians speak without ever really saying anything, perhaps that is why so many people suddenly cannot stop listening.